MP Taking Sides: Marketing with PowerWeb (Taking Sides)

By Abhijit Roy and Bart Macchiette

Offers a debate style designed to introduce students to controversies in marketing. The readings in this title represent the arguments of leading business professionals and marketing researchers. It... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0072474491
• ISBN13: 9780072474497
• Release Date: November 2000
• Publisher: Dushkin/McGraw-Hill
• Length: 400 Pages
• Weight: 1.22 lbs.
• Dimensions: 0.8" x 6.3" x 9.4"