Moving to Outcomes: Why Partnerships Are the Future of Marketing

by Matt Wool and Robert Glazer

Book Overview

From bestselling author Bob Glazer comes a revolutionary approach to partnership marketing. Partnership marketing is not new; it has existed in many different forms, and under many different names, such as affiliate marketing, for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form...

• Format: Paperback
• Language: English
• ISBN: 1728261724
• ISBN13: 9781728261720
• Release Date: March 2022
• Publisher: Simple Truths
• Length: 224 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.7" x 5.3" x 7.9"