Why We Fail: Learning from Experience Design Failures

By William Bradford and Edward Winslow

Book Overview

Just as pilots and doctors improve by studying crash reports and postmortems, experience designers can improve by learning how customer experience failures cause products to fail in the marketplace. Rather than proselytizing a particular approach to design, Why We Fail holistically explores what teams actually built, why the products failed, and how we can learn from the past to avoid failure ourselves.

• Format: Paperback
• Language: English
• ISBN: 0918222842
• ISBN13: 9780918222848
• Release Date: September 1986
• Publisher: Applewood Books
• Length: 128 Pages
• Weight: 0.36 lbs.
• Dimensions: 7.5" x 0.3" x 5.0"