Motivating SMEs to Cooperate and Internationalize: A Dynamic Perspective

by Zsuzsanna Vincze and George Tesar

Interest in generally expanding the understanding of small and medium-sized enterprises, especially understanding their strategies and operations to enter international markets, is growing rapidly among researchers and academics globally. Government officials, regional and economic specialists, and international trade advisers are directly involved in assisting small and medium-sized enterprises in developing their international marketing expertise...

• Format: Paperback
• Language: English
• ISBN: 0367884887
• ISBN13: 9780367884888
• Release Date: December 2019
• Publisher: Routledge
• Length: 270 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"