More Words That Sell

by Richard Bayan

Book Overview

A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book

More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That...

• Format: Paperback
• Language: English
• ISBN: 0071418539
• ISBN13: 9780071418539
• Release Date: June 2003
• Publisher: McGraw-Hill Companies
• Length: 176 Pages
• Weight: 0.71 lbs.
• Dimensions: 0.5" x 6.5" x 10.0"

Customer Reviews

Terrific tools for beating writer's block

As a professional copywriter, I've often found myself stuck on the same few words and phrases. When I need a fresh idea I regularly turn to this book. It's a great way to beat writer's block, or find words that hit just the right tone and voice when you write. Sure, some folks complain the lists are obvious, simple or too salesy. But when you have to write a lot, or you don't write very often, both this and the companion book Words that Sell, are worth their weight in gold.

I wore out my first copy!

I'm not aware of a top copywriter that doesn't have a well worn copy of this great book on his/her desk. As a copywriter, Rich Bayan's Words That Sell and More Words That Sell are as valuable to me as the thesaurus. If I'm trying to brainstorm new ways to phrase something in my copy, all I need to do is flip through this book and I have thousands of power phrases and words to choose from. Can you write good copy without buying this book? Sure. But it will take you twice as long.

can't sell without it....

Wow... I had been using the same words and phrases for years and then I ordered this book and it totally changed my presentation... a real boost and allowed me to be more effective... Takes you from selling 101 to advanced.....

When you're stuck for words...

I bought this book when I was working as a copywriter. I often had 10 different topics to write about in a day, and so, needless to say, I would often get writer's block. This book was a godsend for those situations. It is divided into various categories of words like "Financial Advertising" or "Emotional Words" etc. It was simple to find the right word. And I also noticed that I often got compliments for a lot of copy I wrote with the help of the book, so I can only give it a definitive thumbs up! One piece of advise...if you can, buy it together with Part 1, so to speak, of the book : "Words that Sell" by the same author. Very labor-saving stuff!

Simply Great! You've got to buy it if you write.

There's not much to say about this book except buy it if you need to write and if you need to use words to persuade. I keep this book at my computer --- inches away from my right hand as I write for clients.Highly recommended.Susanna K. Hutcheson...