More Than a Showroom: Strategies for Winning Back Online Shoppers

by Adam Rapp, Joe Calamusa IV, Jessica Ogilvie, et al.

Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales.

• Format: Hardcover
• Language: English
• ISBN: 1137551879
• ISBN13: 9781137551870
• Release Date: February 2016
• Publisher: Palgrave MacMillan
• Length: 200 Pages
• Weight: 0.80 lbs.
• Dimensions: 1.1" x 6.3" x 9.3"