More Than a Name: An Introduction to Branding

by Steve Everhard and Melissa Davis

The successful creation of a brand is essential in the promotion of a company or service, and getting it wrong can be an expensive mistake. In this new edition of More Than A Name, Melissa Davis and Steve Everhard take you through everything you need to know about developing a clear identity for a brand and the best techniques to promote the desired message, experience and emotions in the most effective way.

You'll discover:

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• Format: Paperback
• Language: English
• ISBN: 1350031038
• ISBN13: 9781350031036
• Release Date: March 2026
• Publisher: Bloomsbury Visual Arts
• Length: 240 Pages
• Weight: 1.00 lbs.
• Dimensions: 1.0" x 10.6" x 8.3"