More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way and Effectively Using the Answers to Make More Money

by Robert J. Kaden, Gerald Linda, Jay Conrad Levinson

More Guerrilla Marketing Research , the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749455470
• ISBN13: 9780749455477
• Release Date: October 2009
• Publisher: Kogan Page
• Length: 368 Pages
• Weight: 1.82 lbs.
• Dimensions: 1.2" x 6.3" x 9.4"