Morale: First Line Of Defense? (1941)

by Edward L. Bernays, Harold Lasswell, Norman Mattoon Thomas, et al.

Book Overview

""Morale: First Line of Defense?"" is a book written by Edward L. Bernays in 1941. The book is a comprehensive analysis of the concept of morale and its importance in times of war. Bernays argues that morale is the key factor that determines the success or failure of any military campaign. He emphasizes the need for leaders to understand the psychological aspects of war, and to use propaganda and other techniques to maintain high levels of morale among troops and civilians alike. The book is based on Bernays' experience as a public relations expert and his work with the US government during World War II. It provides a fascinating insight into the role of propaganda in shaping public opinion and influencing behavior in times of crisis. The book remains relevant today as a study of the power of persuasion and the importance of maintaining a positive outlook in difficult times.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Paperback
• Language: English
• ISBN: 1169829147
• ISBN13: 9781169829145
• Release Date: September 2010
• Publisher: Kessinger Publishing
• Length: 36 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.1" x 8.5" x 11.0"