Monitoring the Competition: Find Out What's Really Going on Over There

by Fuld and Leonard M. Fuld

Presents guidelines on how to develop and implement a program for monitoring the activities of business competitors. The author interviewed executives at 100 corporations and found that the most successful monitoring programs were extremely similar. The guidelines in this book are based on those programs. Fuld explains how to develop a competitor intelligence program without a large investment in computers or staff, why the ''low-tech'' route is often...

• Format: Hardcover
• Language: English
• ISBN: 0471852619
• ISBN13: 9780471852612
• Release Date: February 1988
• Publisher: Wiley
• Length: 224 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.7" x 6.4" x 9.6"