Monetizing Data: How to Uplift Your Business

by Shirley Coleman and Andrea Ahlemeyer-Stubbe

Practical guide for deriving insight and commercial gain from data Monetising Data offers a practical guide for anyone working with commercial data but lacking deep knowledge of statistics or data mining. The authors -- noted experts in the field -- show how to generate extra benefit from data already collected and how to use it to solve business problems. In accessible terms, the book details ways to extract data to enhance business practices and...

• Format: Hardcover
• Language: English
• ISBN: 1119125138
• ISBN13: 9781119125136
• Release Date: April 2018
• Publisher: Wiley
• Length: 384 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.0" x 6.3" x 8.9"