Modernizing Main Street: Architecture and Consumer Culture in the New Deal

by Gabrielle Esperdy

An important part of the New Deal, the Modernization Credit Plan helped transform urban business districts and small-town commercial strips across 1930s America, but it has since been almost completely forgotten. In Modernizing Main Street, Gabrielle Esperdy uncovers the cultural history of the hundreds of thousands of modernized storefronts that resulted from the little-known federal provision that made billions of dollars available to shop...

• Format: Hardcover
• Language: English
• ISBN: 0226218007
• ISBN13: 9780226218007
• Release Date: May 2008
• Publisher: University of Chicago Press
• Length: 318 Pages
• Weight: 1.22 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"