Modern Marketing (M & E Handbook)

by Frank Jefkin and Frank Jefkins

The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0712110232
• ISBN13: 9780712110235
• Release Date: April 1991
• Publisher: Macdonald & Evans
• Length: 304 Pages
• Weight: 0.77 lbs.

Customer Reviews

Comprehensive Textbook

Modern Marketing by Frank Jefkins is a useful and helpful marketing reference. The third edition (1993) is a comprehensive book which is an example of good organization and instructional thoughtfulness. The book is easy to read and understand, enjoyable, and practical that sheds light on what marketing really entails in various industries and environments worldwide. The book is recommended for those who are new to Marketing and particularly students preparing for professional examinations. There are so many examples which help to understand the theories much easier and progress tests that can help ensure that you have grasped the ideas being taught.