Modern Marketing Research: Concepts, Methods, and Cases

by Thomas C. Kinnear, James R. Taylor, Fred M. Feinberg, et al.

Book Overview

Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2nd Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1133188966
• ISBN13: 9781133188964
• Release Date: February 2012
• Publisher: South Western Educational Publishing
• Length: 689 Pages
• Weight: 3.25 lbs.
• Dimensions: 1.0" x 8.5" x 10.9"