Modern Marketing Communications

by Frank Jefkins

Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0216926947
• ISBN13: 9780216926943
• Release Date: March 1991
• Publisher: Springer
• Length: 240 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"