Modern Analysis of Customer Surveys: With Applications Using R

by Silvia Salini and Ron S. Kenett

Customer survey studies deals with customers, consumers and user satisfaction from a product or service. In practice, many of the customer surveys conducted by business and industry are analyzed in a very simple way, without using models or statistical methods. Typical reports include descriptive statistics and basic graphical displays. As demonstrated in this book, integrating such basic analysis with more advanced tools, provides insights on non-obvious...

• Format: Hardcover
• Language: English
• ISBN: 0470971282
• ISBN13: 9780470971284
• Release Date: January 2012
• Publisher: Wiley
• Length: 528 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.1" x 6.6" x 9.8"