Moderating Focus Groups

by Richard A. Krueger and Richard A Krueger

Book Overview

This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations...

• Format: Paperback
• Language: English
• ISBN: 0761908218
• ISBN13: 9780761908210
• Release Date: July 1997
• Publisher: Sage Publications, Inc
• Length: 136 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.3" x 8.2" x 11.2"