Moderating Focus Groups: A Practical Guide for Group Facilitation

by Thomas L. Greenbaum and Thomas L Greenbaum

Book Overview

"Like every other agency research director, I suffer from focus-group anxiety. Pumping M&M′s behind the one-way mirror, I′m monitoring the groups, the moderator and the client simultaneously. It′s tough enough to manage the client′s expectations and responses. Worrying about whether the moderator can effectively manage the content flow and the group dynamic makes the experience life threatening. Watching Tom moderate, I...

• Format: Paperback
• Language: English
• ISBN: 0761920447
• ISBN13: 9780761920441
• Release Date: November 1999
• Publisher: Sage Publications, Inc
• Length: 264 Pages
• Weight: 0.84 lbs.
• Dimensions: 0.5" x 5.4" x 9.8"