Models for Innovation Diffusion

by Vijay Mahajan, Robert A. Peterson, Robert A. Peterson

Presents a powerful set of techniques for investigating the temporal diffusion process of any innovation. In addition, this volume outlines several widely used diffusion models and suggests their appropriate applications.

• Format: Paperback
• Language: English
• ISBN: 0803921365
• ISBN13: 9780803921368
• Release Date: May 1985
• Publisher: Sage Publications, Inc
• Length: 88 Pages
• Weight: 0.25 lbs.
• Dimensions: 0.3" x 5.4" x 8.5"