Mobilizing Inclusion: Transforming the Electorate Through Get-Out-The-Vote Campaigns

by Melissa R. Michelson and Lisa Garcia Bedolla

Book Overview

Which get-out-the-vote efforts actually succeed in ethnoracial communities--and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don't.

Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa Garc a Bedolla and Melissa R. Michelson present a new theoretical frame--the Social Cognition Model of voting, based on an individual's sense of civic identity--for understanding get-out-the-vote effectiveness. Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.

• Format: Paperback
• Language: English
• ISBN: 0300166788
• ISBN13: 9780300166781
• Release Date: January 1999
• Publisher: Yale University Press
• Length: 304 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"