Mobilizing Generation 2.0: A Practical Guide to Using Web 2.0: Technologies to Recruit, Organize and Engage Youth

by Ben Rigby and Rock the Vote

Use new media to attract and mobilize young people
Explore and examine the gamut of new media and the ways in which it can be used to recruit, organize, and mobilize young people--who represent the majority of new media users. Answer the questions: What is it? How is it being used? How does it work? How to get started? You'll get concise descriptions, screenshots, case studies, resources, and best practices in language that is easy for...

• Format: Paperback
• Language: English
• ISBN: 0470227443
• ISBN13: 9780470227442
• Release Date: April 2008
• Publisher: Jossey-Bass
• Length: 288 Pages
• Weight: 1.03 lbs.
• Dimensions: 0.6" x 7.1" x 9.2"