Mobilising the Audience

by Mark Balnaves

Mobilising the Audience is the first comprehensive integration of industry and academic audience research in Australia. Introducing new directions in method and analysis, this contemporary probe into 'audience-making' illustrates the ways marketers, producers and governments mobilise an audience. Included are case studies of Generation X, computer gaming, the child audience, TV ratings, Aboriginal media, and Asian community television. Such...

• Format: Paperback
• Language: English
• ISBN: 070223205X
• ISBN13: 9780702232053
• Release Date: April 2002
• Publisher: University of Queensland Pr (Australia)
• Length: 384 Pages
• Weight: 1.08 lbs.
• Dimensions: 1.1" x 6.2" x 8.7"