Mobile Persuasion Design: Changing Behaviour by Combining Persuasion Design with Information Design

by Aaron Marcus

Book Overview

Mobile Persuasion Design presents five conceptual design projects (or 'Machines') for new mobile applications (smartphone or tablet with Web portals) that combine theories of persuasion and information design to change people's behavior.

The Green Machine persuades home consumers to save energy. The Health Machine persuades people to change nutrition and exercise habits, so as to avoid obesity/diabetes. The Money Machine persuades...

• Format: Hardcover
• Language: English
• ISBN: 144714323X
• ISBN13: 9781447143239
• Release Date: November 2015
• Publisher: Springer
• Length: 659 Pages
• Weight: 3.30 lbs.
• Dimensions: 1.7" x 6.2" x 9.5"