Mobile Media and Applications - From Concept to Cash: Successful Service Creation and Launch

by Daniel Freeman, Ian James, Christoffer Andersson, et al.

Experience the forces behind the changes in the IT, Mobile Telecom and Media industries through real-life cases from this converging market

Mobile Media and Applications - From Concept to Cash shows how to address the challenges of consumer marketing, technology strategy and delivery tactics for new 3G services from a pragmatic 'how they did it' approach. Combining the authors' technical competence, business experience and...

• Format: Hardcover
• Language: English
• ISBN: 0470017473
• ISBN13: 9780470017470
• Release Date: January 2006
• Publisher: Wiley
• Length: 352 Pages
• Weight: 1.68 lbs.
• Dimensions: 1.0" x 6.9" x 9.7"

Customer Reviews

Essential resource for creating successful mobile services

`Mobile Media and Applications, From Concept to Cash' has been written in a highly accessible and simple to read manner (most obvious to me because I am ony new to the telecoms / mobile industry). It offers a broad perspective of case studies and concrete experiences making it a comprehensive and essential reference for anyone interested in creating successful mobile services.

The Voice of Experience

This book is written by a bunch of engineering and marketing support folk who work for Ericsson around the world. Their orientation is towards killer apps that would find a large market on a worldwide basis. They start by reviewing the big apps, customized ring tones for instance that can be sold for a few cents but which when multipled by any fraction at all of the number of phones sold equals a huge market. The number of phones sold in 2005 was somewhere around 680 million. A dollar, or a Euro for a customized sound and you have lots and lots of money. But after ring tones, music, and TV, what comes next? The authors discuss some things that have been tried, some of the problems and the opportunities. But when all is said and done, remember it's just a phone. It's got a very small screen, coarse resolution, not too many buttons, limited processing power, memory and storage. These people clearly understand their marketplace. Their advice seems sound and well thought out. Perhaps more than thought out, it's the voice of experience.

A must for everyone in the Mobile Media space

Christoffer Andersson ( & company) has done it again! This is a very up-to-date book on the incredible dynamic confluence of media and mobile. As a non-engineer, I found that the clear writing style and use of interesting examples and case studies make this sophisticated book very accessible. This is for everyone in the ecosystem; media players, telecom operators, application developers, device manufacturers and investors.

Experience into paper

Fantastic book full where the very experienced authors share some of experiences they had in their careers. Media, Technology, and Market perspectives are well covered, providing a wide and end-to-end perspective. A must read for everyone in the sector. Even the most experienced people will learn new things.