Mobile Marketing for Dummies

by Michael Becker and John Arnold

Straightforward advice on building and launching a mobile marketing plan Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing...

• Format: Paperback
• Language: English
• ISBN: 0470616687
• ISBN13: 9780470616680
• Release Date: October 2010
• Publisher: For Dummies
• Length: 362 Pages
• Weight: 1.30 lbs.
• Dimensions: 0.8" x 7.4" x 9.2"