Mobile Marketing

by Ben Salter and Alex Michael

In the past 10 years mobile phones have gone from being high-end gadgets only the wealthy could afford to an essential accessory, now owned by a large portion of the population of the world. The integration of the Internet, mobility and communications at the device, service and transport level has created a new set of business opportunities. Mobile marketing has become a mainstream marketing tool and marketers must now identify and reach their mobile...

• Format: Paperback
• Language: English
• ISBN: 0750667478
• ISBN13: 9780750667470
• Release Date: March 2006
• Publisher: Routledge
• Length: 250 Pages
• Weight: 0.86 lbs.
• Dimensions: 0.6" x 6.2" x 9.1"