Mm4 (with Coursemate, 1 Term (6 Months) with Career Transitions 2.0 Printed Access Card)

by Dawn Iacobucci

Book Overview

Now you can master the core concepts in marketing management that you need as a undergraduate marketing major, first-year MBA or EMBA student with the detailed material in Iacobucci's MARKETING... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1133629385
• ISBN13: 9781133629382
• Release Date: January 2013
• Publisher: Cengage Learning
• Length: 352 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.5" x 8.4" x 10.7"

Customer Reviews

incomplete book

I received the book incomplete, the first 4 chapters were missing, the description did not say that these pages were missing.