MKTG: Principles of Marketing [With Mktg Online, 1 Term (6 Months) Printed Access Card]

by Charles W. Lamb Jr., Joseph F. Hair Jr., Carl D. McDaniel, et al.

Book Overview

Learn Marketing YOUR Way with MKTG MKTG's easy-reference, paperback textbook presents course content through visually-engaging chapters as well as Chapter Review Cards that consolidate the best review... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1337116807
• ISBN13: 9781337116800
• Release Date: February 2017
• Publisher: Cengage Learning
• Length: 432 Pages
• Weight: 2.24 lbs.
• Dimensions: 0.7" x 8.5" x 10.8"