MKTG 8 with Coursemate Access Code: Principles of Marketing

by Charles W. Lamb Jr., Joseph F. Hair Jr., Carl D. McDaniel, et al.

Book Overview

MKTG from 4LTR Press connects students to the principles of marketing--bringing them to life through timely examples showing how they're applied at the world's top companies every day. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1285432622
• ISBN13: 9781285432625
• Release Date: February 2014
• Publisher: Cengage Learning
• Length: 432 Pages
• Weight: 2.38 lbs.
• Dimensions: 0.8" x 8.4" x 10.7"