Mission-Based Marketing: An Organizational Development Workbook; A Companion to Mission-Based Marketing, Second Edition [With CDROM]

by Peter C. Brinckerhoff

Acquire the tools you need to become a market-driven organization With the increase in competition for government and private funding, volunteers, and ways of getting their message out to the people they serve, not-for-profits must adopt specific marketing strategies to achieve their goals. This practical, easy-to-use workbook provides key tools to help not-for-profits ensure that their organization pursues its mission, meets the changing needs of...

• Format: Paperback
• Language: English
• ISBN: 0471237175
• ISBN13: 9780471237174
• Release Date: December 2002
• Publisher: John Wiley & Sons
• Length: 135 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.4" x 7.5" x 9.5"