Perspectives on Minority Influence

by Serge Moscovici

Book Overview

How does a minority exert influence on a majority? Traditionally social psychologists have characterised influence as a process leading to conformity - the minority coming to accept the view of the majority. For the contributors to this volume, working in a society where the reverse process is frequently exemplified - a society characterised by change and innovation - such an approach is no longer tenable. They believe that only by examining social...

• Format: Paperback
• Language: English
• ISBN: B0071K4L20
• ISBN13: 9780521056380
• Release Date: May 2009
• Publisher: Cambridge University Press
• Length: 276 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"