Mining Tweets for Resilience: Uncovering Business Responses on Social Media

by kinky

The modern business landscape is constantly evolving, and unforeseen disruptions can significantly impact operations and customer relationships. From natural disasters and economic downturns to social media controversies and product recalls, businesses must be prepared to navigate challenging situations effectively. Social media, particularly Twitter with its real-time nature and vast user base, has emerged as a critical platform for crisis communication...

• Format: Paperback
• Language: English
• ISBN: 3384283066
• ISBN13: 9783384283061
• Release Date: July 2024
• Publisher: Tredition Gmbh
• Length: 116 Pages
• Weight: 0.40 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"