Mind your own business!

by Murray Raphel

Book Overview

The structure of the book follows the main themes in Murray and Neils columns. There are sections on great supermarket promotions. There is a section on the hot new topic of customer loyalty: why you... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0962480800
• ISBN13: 9780962480805
• Release Date: January 1989
• Publisher: Raphel Marketing
• Length: 191 Pages
• Weight: 0.95 lbs.

Customer Reviews

Another great book by Murray Raphel

Raphel, an author of seven books and an international speaker, does not disappoint with his latest: SELLING RULES: 52 WAYS YOU CAN ACHIEVE SALES SUCCESS. They make sense and more importantly, they work!Raphel has applied his half a century of experience into this compilation. Each rule takes up just 1 or 2 pages, but you'll have something to think about for the rest of the week. I also loved the accompanying illustrations.There were many memorable ideas; among them: 3. Smile. . . . Feargal Quinn's Hiring Rule: The owner of Ireland's well-known supermarket chain told me how he makes a decision whether or not to hire someone during the job interview."I count the number of times they smile. If it's enough they're hired."17. Always think about "you." . . . Max Hart of the clothing firm,Hart, Schaffner & Marx disliked long copy in ads. He kept telling his ad agency to cut words out of their copy.One time a copywriter approached Hart with an ad describing in detail the quality of wool used in the firm's clothing.Again, Hart said there were too many words.Frustrated, the copywriter said, "Mr. Hart, if I show you a headline that would make you want to read every word in the ad, no matter how many words I used, will you run this ad as is?"Hart agreed. The copywriter soon back with a new headline. Hart ran it and said, "Run the ad!"The headline: "This Ad is All About Max Hart."31. Offer "Added Value." . . . When a family came to Charlie Zaberer's restaurant outside Atlantic City, the waitress would learn the name of the young child with his parents. At the end of the meal she would say to the child, "Mr. Zaberer told me he was watching you during your dinner and was so impressed with how polite you are that he wants you to have a gift certificate for a free meal when you come back next time."Guess who would demand to come back to Zaberer's for his free meal . . . and would bring his parents along as paying customers.The book is a bargain at whatever price you can get it at!

The EASY WAY OF SELLING

THIS BOOK IS FULL OF SOMETHING YOU HAVE TO KNOW IF YOU ARE NOT A SALESMAN. IT IS VERY GOOD FOR BEGINER, AND PROFFESSIONAL TO REFRISH THEIR RULES. THE BOOK IS VERY CLEAR AND VERY SHOT, YOU CAN READ IT IN TWO HRS, BUT YOU WILL GOT ALOT OF THINGS. I HIGHLY RECOMMENDED THIS BOOK TO ANY NEW SALESMAN LOOKING FOR A BOOK TO START. SAYED OMAR- EGYPT- AUC