Mind the Brand Gap: A study of Competing Brand Identities, Human Biases and Why You MUST FIRE your HR team

by Constantin Singureanu

Mind the Brand Gap introduces you to factors impacting Brand Identity: Corporate Identity, Organizational Identity, Corporate Image, Organizational Image, Bi-Polar Identity, Corporate Reputation, Corporate Structure, Corporate Strategy, and the Impact of Leadership. The book has an academic feel and is based on two studies conducted with a large international brand. Mind the Brand Gap argues the idea of leadership as an effect rather than a cause...

• Format: Paperback
• Language: English
• ISBN: 1999622545
• ISBN13: 9781999622541
• Release Date: July 2018
• Publisher: Nielsen UK
• Length: 190 Pages
• Weight: 0.63 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"