Most of us open a gym to make an impact, not to make money.
In my previous books, like "Gym Owner's Handbook," I made the case that making money in your gym isn't optional. If you're not making money, then your gym isn't sustainable, and you'll never have a lasting impact in your community.
But sustainability isn't enough. You must make enough income to provide for your present needs ... and enough to pay for your future too.
To...