Million-Dollar Mortgage Radio: How Mortgage Brokers Can Use Radio Advertising to Make More Deals

by Blaine Parker

You're a mortgage broker. You want to make more deals. What if you had access to a marketing consultant who's helped your competitors sell millions of dollars worth of residential mortgages? How much... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1413452515
• ISBN13: 9781413452518
• Release Date: January 2004
• Publisher: Xlibris Corporation
• Length: 108 Pages
• Weight: 0.32 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"

Customer Reviews

Great product

I bought the cd because I wanted to get the information right away and some other reviews made it seem that the book took awhile to be delivered. The information is great. I sell radio and I totally agree with what he is saying. Before selling radio I used to buy it as the owner of a small chain of retail store. I wish I had read this book then. Radio sales people can be very confusing and no matter what station they sell for they seem to have a stat that proves they are number one. As a buyer I never knew what was a good strategy and was at the mercy of my rep. The information contained in here really does make sense and helps cut through the confusing clutter that we sales people bring. Even though I sell radio I still approach all buys as if it was my small business. His point about owning a daypart even if it's a small audience is exactly what I had been discussing with my colleagues. I did a study in my market and found that by running an overnight schedule compared to a prime schedule as he suggested resulted in reaching 55% of the reach (radio term) but at only 12% of the cost and my frequency was huge. I guess more than anything his information validated what I had been saying. Read the book or listen to the CD's and you could apply the message to many other industries other than Mortgages. This is another book that hits the same point The 33 Ruthless Rules of Local Advertising

Good Stuff

Don't spend money on radio without it, even though it may take a while for the book to get to you. A must-read.

Advertising Mortgages? You're Crazy Not To Get This Book

Radio advertising is a hidden goldmine to those relative few who know how to use it. Blaine Parker knows how. He's made fortunes for his "loan originator" clients. He's one of the best copywriters in the business. Radio advertising is my business, and Parker knows more about creating profit-producing radio advertising for mortgage brokers than anyone I know (myself included). This book would be a bargain at ten times the price.

Don't let the fact that I have a signed 1st edition fool you

It is the best book of its kind ever written! The fact that I am friends with the author and that I have a signed first edition copy of the book, should not indicate that my rave review is any less than fair and balanced. Here's the real skinny, I got a second copy to send to the mortgage broker we dealt with when we bought our house last year so he can expand his reach - that's how valuable I think this book is.

If You Advertise On Radio You Must Own This Book!

If I only owned one book on Radio it would be this one. I originally bought it because we were working with a mortgage client and I quickly realized that this was not just a mortgage radio book. As a regular writer of radio copy and buyer of radio time for clients, I'm typically skeptical of "how to do radio" books in general, they are mostly rehashed information wtih little relevancy. But not this book. There is so much valuable information on story development, proper use of copy for radio, scheduling, ad development, production and little techniques that will make any ad come alive in a way that makes buyers buy. I'm a little bummed the title says Mortgage Radio since truly this is a radio copywriter's secret weapon . . . not matter what the product. Blaine's easy to read style is humorous and instructive at the same time. I read the book twice because it contained so many great ideas. The second time, I took four pages of notes. I found chapters 13 & 14 to be worth the whole price of the book alone. This will definately be the single best addition you can make to your radio library.