Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of Parents

by Marissa Vidler and Jeff Fromm

Book Overview

While everyone was bemoaning their alleged laziness and self-absorption, the Millennial generation quietly grew up. Pragmatic, diverse, and digitally native, this massive cohort of 80 million are now... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814436587
• ISBN13: 9780814436585
• Release Date: August 2015
• Publisher: Amacom
• Length: 240 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.9" x 6.4" x 9.3"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher