Middle East Unveiled: A Cultural and Practical Guide for All Western Business Prof

by Donna Marsh

Why did Mr Abdul Rahman Hassan seem uncomfortable when I asked him if his Christian name was Abdul?A" Many organisations new to the Middle East become very successful; many more struggle, and some will fail altogether. Often, the difference between a successful organisation and one that fails is that organisation's level of cultural intelligence. Cultural intelligence has never been more important as businesses globalise, especially in parts of the...

• Format: Paperback
• Language: English
• ISBN: 184528416X
• ISBN13: 9781845284169
• Release Date: July 2010
• Publisher: How to Books*
• Length: 356 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.0" x 6.0" x 9.1"