Mid-Century Ads

by Steven Heller

Book Overview

Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and '60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era.Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as...

• Format: Hardcover
• Language: English
• ISBN: 3836556324
• ISBN13: 9783836556323
• Release Date: April 2015
• Publisher: Taschen
• Length: 720 Pages
• Weight: 2.80 lbs.
• Dimensions: 1.7" x 5.9" x 8.0"