Micromatic: A Strategic Management Simulation

by Tim Scott, Phil Anderson, John Kaliski

Book Overview

Designed for students at all levels, this web-based management simulation offers a complete capstone business experience. Micromatic challenges students to analyze market and competitor trends in order to make strategic business decisions related to marketing (sales forecasts and pricing), operations (production, personnel, and R&D), and finance (debt/equity financing and cash flow). Students enter their decisions for processing, then analyze planned...

• Format: Paperback
• Language: English
• ISBN: 0618641785
• ISBN13: 9780618641789
• Release Date: January 2005
• Publisher: Houghton Mifflin