Microeconomics for Managers

by David M. Kreps

Book Overview

Developed over the course of ten years at the Stanford Business School, Microeconomics for Managers leads the field with a strong game theoretic approach and full-chapter coverage of many modern topics, including Porter s five forces, signaling, transaction costs, and incentives."

• Format: Paperback
• Language: English
• ISBN: 0393976785
• ISBN13: 9780393976786
• Release Date: September 2003
• Publisher: W. W. Norton & Company
• Length: 652 Pages
• Weight: 2.55 lbs.
• Dimensions: 1.3" x 6.9" x 9.9"

Customer Reviews

Superb text in modern micro theory for the calculus phobic

I'm writing this for instructors . Ignore the 1 star review. There is no better , non-calculus based, undergraduate book on modern micro theory (except perhaps Milgrom and Roberts Economics Organization and Management ) that gets across both the basic ideas and nuanced ideas coming out of modern micro economics about risk, information , uncertainty and modern transactions costs reasoning . And if you teach a course in micro theory using calculus then still get your students to read kreps so they don't become mesmirized or overwhelmed with the mathematics of this material instead of grasping the deep conceptual logic underlying modern micro theory of imperfect and incomplete in formation - warts and all. Believe me, I've taught micro theory and game theory at various undergrad levels for almost 30 years) . Start reading this book at Ch 23, on credibility and reputations. Then get your students reading from ch 15 on. Enjoy