Michael Allen's Guide to E-Learning

by Michael W. Allen

Book Overview

An industry leader speaks out against boring, ineffective, costly e-learning and provides practical guidelines for creation of powerful, e-learning-based performance solutions. e-Learning is emerging... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0471203025
• ISBN13: 9780471203025
• Release Date: January 2003
• Publisher: John Wiley & Sons
• Length: 360 Pages
• Weight: 1.35 lbs.
• Dimensions: 0.8" x 7.5" x 9.3"

Customer Reviews

Excellent, Practical Resource!

This is one of two books for an online e-Learning class I am taking. Well organized. Easy to understand. Clear examples and exercises. CD easy to order and helpful. I was able to put the design ideas into use at work my first day at work after reading the design chapter. Began to move from boring, PowerPoint-like Captivate modules to entertaining, challenging modules that engage the user. I strongly recommend this book for designers, managers, and executives/business owners who are or are considering implementing or improving their e-learning offerings!

Emphasizing the essentials

This book takes e-learning to its core mandate, that of engaging and involving the learners, so that they learn the key skills and knowledge required.An excellent and easy read, with lots of good examples and non-examples, nicely compared side by side.

This book directly applies to your work!

Dr. Allen is a champion of learner-centric design - and has written a refreshingly reader-centric book about the topic. He understands that learning is an "internal, personal, and ultimately individual act." His words reveal his passions and opinions in such an authentic manner that you can quickly understand his perspective, and extract points of meaning that can directly apply to your work. As a producer and designer of interactive media, I continually find his insights an inspiration.

Guidance from the Master

This book is subtitled, "Building Interactive, Fun and Effective Learning Programs for Any Company" and I think that says it all. I've spoken on the topic of where's the fun in eLearning and know that most of what I've seen is "deadly boring."I have known Mike Allen since I worked for Authorware in the 1980's. One of the things I always regretted was not working in the MN office, as he, along with the rest of the Authorware team, conducted critiques of the work in progress being developed for customers. The few I did attend were always insightful and thought provoking. Along with being pretty scary if your work was on the agenda, because you might have to listen to bad along with good feedback. Mike Allen is a kind person, but not one to mince words when it comes to what makes up good and bad eLearning. I've also had the opportunity to attend several lectures by Mike on eLearning.This book shares his insight on what makes good elearning, particularly from the viewpoints of motivation and interactivity. I am starting a new project with a lot of possible impact and reading his book has helped me immensely. Also, it contains several little history lessons on eLearning and Authorware that I really enjoyed. Lots of examples of good projects are discussed and included on a CD-ROM that unfortunately is not included in the book, but available for free from his website. If you are really interested in learning more on what makes good eLearning, I would definitely order it soon.

It's about time we had this book!

I have been involved in what is now called eLearning since 1976. I wrote Making CBT Happen in 1987 to help implement eLearning... so I am familiar with this field. Michael Allen has provided us with what we need to design and develop powerful and effective and engaging eLearning. Finally... a solid, experience-based book is available to us all. I read the book and loved the specific guidance on when to do what. Michael moves beyond the technology to its use. Specific design strategies are revealed... and "virtual" templates are provided. So many designers are just given authoring tools and goals... but no direction, creative support or stimulus for ideas. This book fills that void. This will surely be the baseline resource for eLearning Design for at least the next five years! Thank you, Michael Allen! We needed this.