Qualitative Research Methods in Public Relations and Marketing Communications

by Immy Holloway and Christine Daymon

Book Overview

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations.

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• Format: Hardcover
• Language: English
• ISBN: 0415471176
• ISBN13: 9780415471176
• Release Date: August 2010
• Publisher: Routledge
• Length: 416 Pages
• Weight: 1.67 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"