Metaphor and Gender in Business Media Discourse: A Critical Cognitive Study

by Veronika Koller

Book Overview

This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises...

• Format: Paperback
• Language: English
• ISBN: 0230217079
• ISBN13: 9780230217072
• Release Date: May 2004
• Publisher: Palgrave MacMillan
• Length: 244 Pages
• Weight: 0.67 lbs.
• Dimensions: 0.6" x 5.5" x 8.5"