Meta-Luxury: Brands and the Culture of Excellence

by Rebecca Robins and Manfredi Ricca

Book Overview

Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship,... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0230293573
• ISBN13: 9780230293571
• Release Date: April 2012
• Publisher: Palgrave MacMillan
• Length: 224 Pages
• Weight: 1.52 lbs.
• Dimensions: 0.8" x 6.4" x 9.3"