Measuring the Brand Equity of Puerto Rico as a Destination Brand

By Marta Almeyda-Ibáñez

Os destinos est?o desenvolvendo suas estrat?gias de branding com o objetivo de se diferenciar e atrair mais turistas; Porto Rico ? um desses destinos. Os objetivos deste estudo quantitativo foram... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 6203839825
• ISBN13: 9786203839821
• Release Date: April 2021
• Publisher: LAP Lambert Academic Publishing
• Length: 148 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"