Mulholland and Earle help companies understand how to thrive and grow in a fast-moving, ultracompetitive, globalized world by telling the story of Jane Moneymaker, the CEO of the fictitious Vorpal,... This description may be from another edition of this product.
Enjoyed this book a lot. It was fun to read and has some very good ideas. Certainly something anyone who is trying to understand the shift into the modern business world.
MESH Collaboration is great; builds on Mashup Corporation
Published by Thriftbooks.com User , 16 years ago
This was an exciting book to read. Some people get enamored with cool new technologies and terms like Web 2.0, web services, mashups, social network, etc. Companies, however, worry about the business issues that these technologies can enable. Andy and Nick use a fun vehicle - a fictional case study - to illustrate how companies can wrestle with these issues and even rethink their business models. It's a fun read, and I'd like everybody in my company to get it!
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