Merchants and Manufacturers: Studies in the Changing Structure of Nineteeth Century Marketing

by Glenn Porter and Harold C. Livesay

Book Overview

A unique account of the rise of modern marketing in 19th-century America, showing how growing industrial capacity, market concentration, and advancing technology forced new methods of distribution. "No one has so carefully delineated the transition from the old mercantile to the new industrial world."-Choice.

• Format: Paperback
• Language: English
• ISBN: 0929587103
• ISBN13: 9780929587103
• Release Date: August 1989
• Publisher: Globe Pequot Publishing Group Inc/Bloomsbury
• Length: 272 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.8" x 5.5" x 8.5"