Merchants and Manufacturers: Studies in the Changing Structure of 19th Century Marketing

by Glenn Porter and Harold C. Livesay

Book Overview

In its transformation from an agrarian to an industrial economy, the United States saw a fundamental change in the marketing of manufactured goods during the 19th century. Changes in distribution were at least as important as changes in production, as the authors demonstrate in this unique account of the rise of modern marketing. Their focus is on iron, tobacco, railway supplies, and perishable goods, and they show how rising industrial capacity,...

• Format: Hardcover
• Language: English
• ISBN: 0801812518
• ISBN13: 9780801812514
• Release Date: December 1971
• Publisher: Johns Hopkins University Press
• Length: 257 Pages
• Weight: 1.35 lbs.