Merchandising: Theory, Principles, and Practice

by Grace I. Kunz

Book Overview

Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of merchandising and the principles applied to the planning, development, and presentation of product lines in both... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1563671468
• ISBN13: 9781563671463
• Release Date: January 1998
• Publisher: Fairchild Books & Visuals
• Length: 405 Pages
• Weight: 2.00 lbs.
• Dimensions: 1.1" x 7.7" x 9.6"

Customer Reviews

A must for every apparel professional's library.

An excellent resource for apparel business professionals and students alike. A solid methods manual presented in scholarly and interesting text. A must for every apparel professional's library...you'll refer to it often.