Merchandising Ancillary Revenue, Fare Families, Branded Fares and "a la carte" Pricing: Module 14

by Gary Parker

In an effort to overcome the perception of a seat as a commodity, and to increase yields and loyalty, a key initiative in the passenger transportation community is the introduction of branded products with their associated privileges.Consumers want more choice and more value, and whether a passenger carrier chooses to add ancillary travel or merchandising options to their website, the additional options should benefit most consumers.From a revenue...

• Format: Paperback
• Language: English
• ISBN: 1794438882
• ISBN13: 9781794438880
• Release Date: January 2019
• Publisher: Independently Published
• Length: 36 Pages
• Weight: 0.31 lbs.
• Dimensions: 0.1" x 8.5" x 11.0"